In full-year 2024, worldwide sales of Lexus increased to a record 851,214 cars globally with the USA being the largest single country market.
2024 (January to December): Lexus car sales worldwide increased by 3.3% to a new record high of 851,214 deliveries. Lexus sales in the USA increased by 7.9% to 345,669 cars and SUVs — the highest US sales in the brand’s 35-year history. Sales were also sharply higher in Europe. Lexus sales in Japan were lower, where the market punished the entire Toyota Group for certification irregularities that damaged confidence in the carmaker.
Lexus Worldwide Car Sales by Major Country or Global Market in 2024
Lexus worldwide car sales by major global market and largest country markets were as follows in 2024:
| Region | 2024 | 2023 | Change |
| TOTAL | 851,214 | 824,258 | 3.30% |
| North America | 379,589 | 355,606 | 6.70% |
| Asia | 237,335 | 236,587 | 0.30% |
| – China | 181,906 | 181,411 | 0.30% |
| – East Asia | 42,872 | 43,930 | -2.40% |
| Japan | 86,070 | 94,647 | -9.10% |
| Europe | 82,571 | 69,202 | 19.30% |
| Middle East | 45,013 | 46,472 | -3.10% |
The global Lexus sales results for the period from January to December 2024 reached a record high of 851,214 units (a 3.3% increase compared to the previous year). This growth was attributed to strong demand, particularly in North America and Europe, along with the recovery of stable parts supply contributing to increased global sales. In terms of models, the new LBX and LM models have been well received, in addition to the strong sales of the core RX and NX models. Battery EV (BEV) models, such as the “RZ” and “UX300e,” also achieved strong sales with a year-over-year growth of 19%, contributing to the electrified vehicle* ratio reaching a record-high 52% of total Lexus sales.
Global Worldwide Car Sales by Brand in 2024 (Full Year)
- → Global Worldwide Car sales by Brand in 2024, 2023, 2022, 2021, 2020
- → USA Car Sales by Brand in 2024, 2023, 2022, 2021, 2020, 2019, and 2018
Global worldwide sales by brand in 2024:
- Alpine
- Audi
- BMW
- BYD
- Cupra (Seat)
- Lexus
- Mazda
- Mercedes-Benz
- Mini (BMW)
- Nissan
- Porsche
- Renault Group
- Rolls-Royce (BMW)
- Seat
- Skoda
- Tesla
- Toyota (incl. Daihatsu, Hino, Lexus)
- Volkswagen Group
- Volkswagen Group Electric Cars
- Volvo
*NOTE: Car sales as reported by the respective car brands. “Sales” often refers to deliveries rather than sales and final registrations by the end consumer. Definitions may vary.
