In full-year 2023, Rolls-Royce increased global sales to a record 6,032 motor cars with the Cullinan the top-selling model worldwide.
2023 (January to December): Rolls-Royce Motor Cars increased worldwide sales to a new record 6,032 cars delivered globally — an increase of 11 cars over the previous record set in 2022. The USA and China remained the two largest single-country markets for Rolls-Royce in 2023. The top-selling Rolls-Royce models worldwide were the Cullinan and Ghost.
Rolls-Royce Sales Worldwide by Country and Region in 2023
Rolls-Royce delivered 6,032 motor cars in 2023 to clients in over 50 countries — a new record high for the company, although only 11 vehicles more than in 2022. Rolls-Royce traditionally does not specify exact sales per country or model.
In 2023, the USA was Rolls-Royce’s single largest market worldwide, while Greater China reaffirmed its status as the marque’s second-largest market. Record sales were achieved in Europe, where the UK is the largest single market.
The Middle East maintained its position as the leading source of highly elaborate and technically demanding Bespoke commissions (and presumably very profitable too).
Record annual sales and year-on-year growth in the Asia-Pacific region were fuelled by a strong performance in Korea, whose dynamic, vibrant economy is reflected in a rapidly expanding luxury market.
Rolls-Royce Models in 2023 and 2024
As in 2022, the Cullinan was the top-selling (or “most requested” in Rolls-Royce speak) model worldwide, followed by Ghost. Phantom continues to reign supreme as the marque’s pinnacle product.
During the first half of 2023, Rolls-Royce ceased production of Wraith (introduced in 2013) and Dawn (2015). With Wraith’s departure from the portfolio, Rolls-Royce has now made its last-ever V12 coupé, an historic moment commemorated in the imposing Black Badge Wraith Black Arrow Collection. Released in March 2023 and restricted to just 12 examples, the Bespoke artistry seen within these historic models was inspired by the world land speed records set in 1938 on Utah’s Bonneville Salt Flats by Captain George Eyston in Thunderbolt, a seven-tonne, eight-wheeled leviathan powered by two Rolls-Royce ‘R’ V12 aero engines.
Rolls-Royce unveiled the electric-only Spectre to the world in October 2022, with production starting in late summer 2023 and the first cars delivered to clients in the final quarter of 2023. The first all-electric series Rolls-Royce in history has attracted enormous interest worldwide, particularly among younger clients, with sales already stretching into 2025.
In 2023, the marque unveiled Droptail, the first true two-seater roadster to be built by Rolls-Royce in more than half a century. Only four examples of Droptail will ever be built and each highly individual, deeply personal commission redraws the boundaries for materials, craft techniques, technical innovations, and creativity, not just for the automotive sector but the wider luxury industry.
Rolls-Royce plans to produce only fully electric cars by the end of 2030.
Global Worldwide Car Sales by Brand in 2023 (Full Year)
→ USA Car Sales by Brand in 2023, 2022, 2021, 2020, 2019, and 2018
→ Global Worldwide Car sales by Brand in 2023, 2022, 2021, 2020
Global worldwide sales by brand in 2023:
- Alpine (incl. Renault)
- Audi
- Bentley
- BMW (incl. MINI)
- BYD
- Dacia (incl. Renault)
- Hyundai
- Jaguar (incl. Land Rover)
- JLR (incl. Jaguar & Land Rover)
- Kia
- Lamborghini
- Land Rover (incl. Jaguar)
- Lexus
- Mercedes-Benz
- MINI (incl. BMW)
- Porsche
- Renault
- Renault Group (incl. Alpine & Dacia)
- Rolls-Royce
- Skoda
- Tesla — Model Y World’s Best-Selling Car Model
- Toyota (incl. Lexus and Daihatsu)
- Volkswagen Group Sales
- Volkswagen Group Electric Car Sales
- Volvo
NOTE: “Sales” as reported by the various brands generally refer to deliveries and not necessarily sales to the customer or final registration. Terms and definitions may vary. All statistics are provided by respective car manufacturers unless clearly stated otherwise.
About Rolls-Royce Motor Cars
Rolls-Royce Motor Cars is a wholly-owned subsidiary of the BMW Group and is a completely separate company from Rolls-Royce plc, the manufacturer of aircraft engines and propulsion systems. Over 2,500 skilled workers from over 50 nationalities are employed at the Rolls-Royce Motor Cars’ head office and manufacturing plant at Goodwood, West Sussex, the only place in the world where the company’s super-luxury motor cars are hand-built.
